Getting laid off helped Mark Luckie discover his mission: to help journalists master the digital tools that have transformed the industry.
His blog, 10,000 Words is a go-to resource for journalists and Web aficionados looking for practical tips on video, audio, design and all things multimedia.
Luckie has produced interactive projects for Entertainment Weekly, Los Angeles Times and shares his insight for amateur bloggers and pros. Enjoy!
1. My highest rated post so far has been about:
“10 News photos that took retouching too far”
It really struck a chord with people who saw technology not as a boon to journalism but as a challenge to its accuracy and reliability.
2. My lowest rated post so far has been about:
It’s hard to tell what my lowest-performing post was via analytics and I don’t want to guess.
3. I started blogging because:
There was a need for journalists who wanted to learn new technology but didn’t have one specific place to go. There is a lot of technology on the Web but not for that specific purpose. I wanted to have a space so journalists would have this resource versus having to go all over the place.
4. The longest I’ve ever gone without posting is:
One week. I have a lot of ideas in my head and if I don’t get them down I’ll start going crazy. If I go more than a week it’s because I have other things on my plate.
5. The best thing about blogging is:
This is something that I’m very, very passionate about and I want to share it with people who are passionate as well.
6. The worst thing about blogging is:
The time commitment. Researching for a blog post can take anywhere from a few hours to a few days; then actually writing it takes at least two hours.
7. If you’re going to start a blog, you need to:
Be passionate about what you’re blogging about. So many people start but never finish because they realize how much time you have to put in.
8. Besides my computer, I couldn’t blog without my:
At one point I would have said my iPhone, but it broke, and I realized that I could in fact work without it. Open space with a lot of people, like a library or a coffee shop; somewhere with a good Wi-Fi connection. And any place that’s visually stimulating can also put me in a working mood.
9. The best forms of promotions that have brought more traffic to my blog are:
Twitter. Twitter enables my posts to be sent virally. And StumbleUpon.
10. I would love to guest blog for:
Mashable. I love Mashable. Some people say my site is like the journalism version of Mashable.
11. My advice to new bloggers in one sentence would be:
Blog about what you love and the visitors will come to you.
12. If I knew what I know now about blogging, I would do these two things differently:
Write better. There were past posts where I actually had to go back and correct for sentence structure and grammar. And set up a schedule for myself where I would blog at theses times.
13. True or False: I’m a Full-Time Blogger
14. Through advertising, my blog brings a monthly income of:
I purposely don’t seek out advertising for the blog because I don’t want to be a slave to page views. There may be sometimes where I can’t write anything and I don’t want the thought of not having enough page views to be an unneeded pressure in my life.
I get revenues from side projects from people who read the site. It’s great promotion for me.
15. To draw more advertisers I:
I stopped making it about getting readers. I started letting it happen organically. After a while it started to come across as if I was trying too hard. Sending email blasts “everybody read this!” It came off as overeager.
16. My average daily/monthly traffic to my blog is:
2,000 average page views a day. On a good day I can get as high as 20,000.
Did Mark’s advice help you with your own blog? Are you ready to get your idea off the ground? Do you feel confident enough to take your blog to the next level?
Post your comments and share. If you have a blogger you’d like to see featured here hit up Heather Faison AKA Haftime – at email@example.com.
Me (Haftime!) and Aliya would love to hear from you…